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Craig spent his career as a widely recognized and sought-after executive in specialty retail management. His ability to gather and organize information and communicate it in a compelling way was a large part of his success.

In 2011, the New York Times published an article about personal historians. Reading this article rekindled Craig’s desire to write, an interest he had explored in college as an English major. Retired from the retail arena for a couple of years, he decided it was time to start his next career by working with individual clients to write and produce their memoirs.

Beginning with his first client, each memoir has been a special experience. Craig has enjoyed helping people recall memories and preserve their legacy for present and future generations.

The interview process can, at times, be therapeutic. Often, after a few in-person meetings, clients will lean in close and say, “Now, I’m going to tell you something that I have never said to anyone before.”

Craig Womack of Life is About Moments
Gail Womack of Life is About Moments

Gail recently joined Craig in a behind-the-scenes role with Life Is About Moments. Whether touching up a photo, providing design and layout assistance or proofing and collaborating on the final draft, Gail is engaged in each client’s project. Her goal is to partner with Craig to produce a book that reflects the personality and style of their client.


Craig and Gail live in Novato California, where Craig’s father Wayne was not only the first mayor in 1960, but the youngest mayor in California at the time. But that is part of another story.

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